The Mexican brewer of the country’s iconic beverage, Corona beer, said Thursday it was suspending production because of the health emergency in the country over the COVID-19 pandemic.
Grupo Modelo — whose brands also include Pacifico and Modelo — said the measure was in line with the Mexican government’s order to suspend all non-essential activities until April 30 to slow the spread of the coronavirus.
The brand of lager — whose unfortunate name has made it a punchline during the health crisis — will not be produced after Mexico deemed it non-essential.
“We are in the process of lowering production at our plants to the bare minimum,” the company said in a statement, adding that it would complete the suspension in the following days.
Since the start of the virus crisis, Corona beer has been the punchline of endless jokes and memes, and an online rumor, and company officials said that sales in the United States dropped by approximately 40 percent after the outbreak.