Coffee Island, one of the largest specialty coffee chains in Greece, which recently expanded its international presence with its first store in the United Arab Emirates (UAE) is now setting its sights on the huge Chinese market.
The company from Patras recently launched its brand in a very demanding new marketplace in the new Nakheel shopping center in Palm Island, Dubai.
CEO Konstantinos Konstantinopoulos stated upon the opening of the company’s 427th store, that more foreign investments and projects are planned for Coffee Island in 2020. He also announced that the company intends to expand its product range, renew its corporate identity and renovate its stores.
“It will seal a successful twenty-year journey and give us new impetus and strength for the future,” Konstantinopoulos said in his remarks.
A three-year plan for the brand’s international expansion has already been launched, with the vision of creating an ongoing presence in major cultural and business metropolises on the three major continents.
The plan includes a new establishment in Shanghai, China, which will be the company’s second cafe in the Chinese city. The new cafe is expected to open its doors in early 2020. The number of Coffee Island outlets in China is on tap to increase considerably within the following years.
In the meantime, the thriving company intends to expand even further into the UAE market, as they have already set their sights on the booming city of Adu Dhabi.