The event will take place at the hotel JW Mariott (Deira) in Dubai, under the auspices of Marketing Greece, a financially independent non-profit organization that acts as the official representative of Greek tourism and aims at showcasing the Greek tourism product, along with the support of the Greek Embassy in Abu Dhabi. Furthermore, the event will be co-organized by Rollerdeck Associates and Amuse Concept Events in cooperation with Emirates Airlines.
The Deluxe Travel roadshow aims to increase the flow of high income tourists to Greece.
Iossif Parsalis, Managing Director of Marketing Greece, stated: “The Middle East is unquestionably a key target market within the context of positioning Greece as a leading global luxury destination and attracting visitors with a higher travel expenditure. The opportunities are particularly exciting given the ever-improving airline connectivity between Arab countries and Greece. Our approach to luxury travel does not simply consist of offering high-quality services and comforts, but encompasses seeking to maximize every aspect of the visitor’s personal experience, particularly once they have acquainted themselves with the authenticity and local culture of Greece’s destination.”
The event will be attended by Greek hotel representatives and it will include the presentation of various Greek destinations, as well as meetings with local travel agents.